AEscan: æternity Blockchain Explorer

æternity is a scalable, user-friendly blockchain platform built to make complex digital interactions easier to access. AEscan is its blockchain explorer, giving users a real-time view of network activity and blockchain data.

I led the product vision and created the structure for the redesign. My job was to consolidate three existing products into one unified experience while expanding what the platform could do. The goal: position æternity as a go-to blockchain platform for developers and end users, with a friendly interface, transparent information and strong performance.

The project came with complex technical features, inherited wireframes, three legacy products and a decentralized workflow. I also had to align a highly technical team around a clearer product structure and design process.

Design process. Multiple brainstorming and iteration sessions, with versioning supported inside a continuous-delivery environment.

Key insight. The three existing products had to become one coherent platform without losing their most valuable capabilities.

Solution. I reviewed relevant benchmarks, rebuilt the information architecture, and designed scalable patterns for dynamic tables, data visualizations and complex detail views.

Result. An MVP launch, followed by new features and continuous improvements.

Founded around 2016, æternity was among the early companies to build its own blockchain. As adoption stayed limited, the team needed to introduce advanced technology without making the experience inaccessible to broader audiences.

The company operated with blockchain principles at its core: decentralized teams, an open-source culture and limited centralized management. Small teams worked directly with the founders.

The project began with Balsamiq wireframes created by a previous designer. Some ideas were worth keeping, but the overall experience needed a complete review.

I organized stakeholder meetings, reassessed the product structure, and translated fragmented concepts into a coherent design direction.

I reviewed the three existing internal products first. Each one held capabilities that needed to survive the merge.

Then I went through more than ten blockchain explorers to collect useful patterns, new ideas, and opportunities to improve on what was already out there.

The primary users were not casual crypto users. They were developers and technical professionals working with blockchain data for corporate, operational or development needs.

For them, transparency, accuracy and efficient access to information were essential.

The main challenge was creating logical paths through a large amount of interconnected information. Accounts and wallet connections became the central entry points, letting users move through the different layers of the blockchain.

Core objects: Account, Contract, Generalized account, AEX-9 fungible token, AEX-141 NFT, Wallet integration and Oracle.

Main navigation: Dashboard, Generations, Transactions, Contracts, Names, Oracles and Tokens. The structure also included detailed views for generations, chain data, names, oracles and tokens.

The MVP brought the new information architecture, dynamic tables, data visualizations and complex detail views into one consistent product.

The design balanced technical depth with clearer navigation, making it easier to explore live blockchain activity while preserving the level of detail advanced users need.

AEscan brought the company's blockchain capabilities together in one explorer: a real-time view of the network, with better visibility and accessibility for key features. Validation came through closed internal testing sessions, stakeholder feedback and HubSpot tracking.